Nutella Personalized

Overview

Mobile App Design & Development case study for Nutella Personalized focused on measurable user and business.

The Challenge

Develop a progressive web app for Nutella's personalized jar campaign, integrating digital and on-ground event strategies in select modern trade stores in Dubai, Egypt

• —Align user journeys with campaign and conversion goals.
• —Support multilingual and mobile-first usage where relevant.
• —Reduce friction from discovery to action.

The Approach

Designed and developed a progressive web app for Nutella, focusing on user engagement and personalization. Integrated functionalities for consumers to create personalized Nutella jar labels, enhancing the user experience. Implemented a store locator feature under the 'Where do I get #mynutellajar' section,.

• —Designed and developed a progressive web app for Nutella, focusing on user engagement and personalization.
• —Integrated functionalities for consumers to create personalized Nutella jar labels, enhancing the user experience.
• —Implemented a store locator feature under the 'Where do I get #mynutellajar' section, guiding users to participating stores.
• —Ensured seamless on-the-spot printing of personalized labels in selected stores, providing a unique and memorable brand experience.

The System

Progressive Web App technology. Backend systems for label customization and printing. ocation-based services for store locator functionality.

• —Progressive Web App technology.
• —Backend systems for label customization and printing.
• —ocation-based services for store locator functionality.
• —Implemented a maintainable stack for ongoing updates.

Outcome

Successfully delivered a multi-faceted campaign that bridged digital and physical consumer interactions, leading to increased engagement and a personalized brand experience for Nutella customers in major cities

• —Clearer content hierarchy improves task completion.
• —Performance and UX quality directly influence conversion intent.
• —Scalable content workflows reduce operational overhead.

Related Capabilities

Learn more about the disciplines that shaped this project.