Bait Maryam
Interactive website design & development project for Bait Maryam, built to improve user engagement and conversion outcomes in UAE.
Overview
Website Design & Development case study for Bait Maryam focused on measurable user and business impact.
The Challenge
Develop a captivating and informative website for Bait Maryam, a restaurant offering Levantine home cooking, showcasing its unique culinary experience and Chef Salam Dakkak's expertise.
- —To develop a captivating and informative website for Bait Maryam, a restaurant offering Levantine home cooking, showcasing its unique culinary experience and Chef Salam Dakkak's expertise.
- —Align user journeys with campaign and conversion goals.
- —Support multilingual and mobile-first usage where relevant.
- —Reduce friction from discovery to action.
The Approach
Designed a website capturing the essence of Levantine cuisine, reflecting the restaurant's warm, homely ambiance, and highlighting its diverse menu ntegrated Chef Salam Dakkak's story, emphasizing her passion for Levantine cuisine and her recognition as the Middle East & North Africa’s Best.
- —Designed a website capturing the essence of Levantine cuisine, reflecting the restaurant's warm, homely ambiance, and highlighting its diverse menu.
- —ntegrated Chef Salam Dakkak's story, emphasizing her passion for Levantine cuisine and her recognition as the Middle East & North Africa’s Best Female Chef 2023.
- —Featured the restaurant's news and developments, showcasing its growth and prominence in the Dubai culinary scene.
- —Structured information architecture for faster navigation.
The System
HTML5 / CSS3 / Javascript. WordPress CMS.
- —HTML5 / CSS3 / Javascript.
- —WordPress CMS.
- —Implemented a maintainable stack for ongoing updates.
- —Optimized loading performance and media delivery.
Outcome
A comprehensive and visually appealing website that not only highlights Bait Maryam's culinary offerings but also tells the story of its heritage and Chef Salam's journey, creating a rich, engaging online presence.
- —Clearer content hierarchy improves task completion.
- —Performance and UX quality directly influence conversion intent.
- —Scalable content workflows reduce operational overhead.
Related Capabilities
Learn more about the disciplines that shaped this project.