PMO Dubai Edge of Government
Immersive WebGL and interactive 3D web experience for PMO Dubai Edge of Government, delivering state-of-the-art creative technology and high engagement in Dubai.
Overview
WebGL & Interactive Experiences case study for PMO Dubai Edge of Government focused on measurable.
The Challenge
Light area - cyborg Interactive Experience Bubble Wall LED Wall
- —Design an immersive 3D/WebGL user interface for PMO Dubai Edge of Government that captures brand identity.
- —Deliver smooth 60fps interactive animations across both mobile and desktop screens.
- —Create intuitive spatial navigation and UI overlays to guide visitors through the experience.
The Approach
The installation puts Neil Harbisson at the centre stage. Next to a large touch screen, placed upright (portrait) and equipped with camera facing the visitor, we see a plinth with a 3D-printed version of Neil’s head on it. On the screen an.
- —Conducted detailed UX prototyping for PMO Dubai Edge of Government to map interactive layouts and asset states.
- —Developed custom shaders, optimization pipelines, and 3D scenes in close collaboration.
- —Optimized particle density and rendering limits via strict quality assurance testing.
The System
Progressive Web App technology. An engaging interactive setup where a sensor detects a visitor's body movements within a designated area. Upon detection, the system initiates a video that plays in sync with the visitor's.
- —Engineered with HTML5, CSS3, and JavaScript, leveraging Three.js and custom shader modules.
- —Implemented asset preloading and asynchronous textures to minimize initial page load times.
- —Configured dynamic performance caps to support older GPUs and mobile browsers.
Outcome
The Edge of Government innovation experience challenges visitors to think in new and often counter-intuitive ways about how to solve the most pressing challenges of our time. The main purpose of the.
- —Successfully delivered a high-performance 3D interaction layer for PMO Dubai Edge of Government.
- —Boosted customer interaction time and brand awareness in target GCC markets.
- —Achieved Awwwards-level visual standards while preserving quick loading times.